Feature Article Draft Analysis

 
Layout
I have include the magazine's logo in the top left hand corner of the page and the page number and magazine's website on the bottom right of the page. This compliments the magazaine's house style as well as providing repetition to make the website and logo more memorable.

The article title is bold and large and will run across the top of the left hand page. This makes it stand out from the other text in the article allowing the reader to have a brief summary of what the article will be about before reading. I will also include an entry point of text just below the title, in order to provide a bit more information about what the article will be about and leave the reader wanting more, and thus making them read the rest of the article.

I have put a large picture of the feature artist, taking up the majority on the page on the right. I did this because the right page is known to be the first place the reader will look, and so providing the image of the 'well known music artist' will immediately attract the attention of the reader and make them want to read further into the article.

I also layed out the text of the article into two columns. This makes the page neat and easy to read as well as fitting with the house style of the magazine. At the beginning of each paragraph/ question of the interview I will use a drop cap. This in turn clearly marks the beginning of each question, making the page easier to navigate, as well as being eye catching which draws the reader to text to make them read on.

Other Features
The text of the magazine will be in an interview style. This creates a more casual atmosphere for the reader and allows them to relate to the artist. It will also include popular questions which the readers are likely to want to know the answer to, tempting them to read the article.

Feature Article Draft

Contents Page Draft Analysis

Layout

The title "Contents" run across the top of the page in big capital letters which make it bold and eye catching. This can help highlight the important of the page.

I have included the date under the title so that the reader can see if they are up to date with the magazine issue.

The magazine logo is in the top left hand corner. This will run throughout the whole magazine to repeat the brand name making it more memorable which is part of my house style.

I have put the website and page number in the bottom right hand corner. This provides another form of media to view the magazine and fits with the magazine's house style. The page number also makes the magazine easier to navigate.

The page is layed out in two columns to make the page simple and easy to navigate. It also makes the page neater and therefore more appealing to the eye. This also compliments the magazine's house style. The pictures will be on the left, which will include the page numbers to show the page the artist is featured on. I have placed the list of text on the right of the page. This is because it is known that the reader first looks at the right hand side of the page and so by doing this they will immediately get an idea of what the magazine will include. This in turn can tempt the reader to look at the rest of the magazine.

Other Features
For the subtitles such as 'features' and 'news' I will use a bold but also "swirly" font to echo the female orientated target audience.

Content Page Draft

Front Cover Draft Analysis

Layout
The masthead goes the whole way across the top of the front cover. This is effective as it makes it stand out from the rest of the page.

The artist's head will slightly cover the masthead to create the effect that the magazine is well established and popular enough to do so.

The date is placed at the top left of the page to allow the reader to make sure they are up to date with the magazine issue.

The website is included in the bottom right hand corner to provide a different type of media to view the magazine, which can help boost viewings.


The feature artist is the centre of the image as well as taking up the majority of the page. This allows her to be the centre of attention on the page and draws the readers eye to her.


Other Features
I have decided that I will include two puffs which include a 'free CD' of the feature artists first single and a 'free poster' of one of the content page artists. This is because I believe it will help tempt more readers to purchase the magazine.

Front Cover Draft

Inspiration for Upgrade

I choose these magazines as I think that the simplicity of having just one image makes it look sophisticated and professional. Also the use of the plain white studio background helps this as there is nothing in the background to distract the reader. I think it also makes the reader focus on the feature artist which is what I want to achieve. 

House Style

Colour Scheme
My  magazine I will keep a constant colour scheme in order to keep atmosphere throughout the whole magazine. The colours I will include are black, white and lilac as I think the black and white will make my magazine look expensive and professional whilst the lilac echoes the female orientated.
On the pages of the magazine i will use the black for pages numbers, titles, slugs and text. The white will be used for the background and the lilac to underline the title and line the page and pictures.

Font
Body Copy Ideas:

 

 I have chosen these fonts as they are simple and easy to read as well as suiting the classy look of the magazine.

 I have chosen the 'Centaur' font for body copy as it is simple and easy to read. The font colour also fits the black and white colour scheme of the magazine creating a professional look. Furthermore the slenderness of the font helps reflect the feminine feel of the magazine and it also has a resemblance to the masthead.

Visual features
On every page of the magazine I will include the website in the bottom right hand corner. I think this will be effective as many people (especially my target audience) are becoming more and more technologically advanced and often rely on their computers as a source of information, so providing this way to read the magazine may help gain readers. Also the fact it is repeated on every page will make it more likely for the reader to see it and will add consistancy to the pages.

I will also include a visual symbol of a 'U' based on the font of my masthead appearing on each page. This is because it allows the name of the magazine to be repeated throughout making the name more memorable and likely to stick.

Furthermore I will keep the layout of the feature articles consistant. To do this I will make sure I use three coloumns on each page. I have decided not to use boarders around the images because I think it takes away the

Chosen Masthead

(Font: Dubiel)

I have chosen this masthead because it will stand out on the front cover due to it's capital,bold and black font. As well as this it is also simple and has well spaced letters making it easy to read and therefore memorable.

My magazine genre is music fashion and i believe that this font connotates high end fashion magazines such as vogue which will be effective to mix with the theme of music.

(MF Music magazine)

 

 I think that the font looks expensive and professional which is what the magazine is aiming to achieve.

Masthead Idea Analyses

Masthead Ideas

Final Brand Name

I have chosen 'Upgrade' for my magazine name. This is because it reflects the idea of evolving and keeping up with the latest trends, which is what the magazine is trying to achieve. This in turn will engage the target audience and tempt them to purchase the magazine as they have the desire to be very current with their music and fashion. The term also suggests the idea of being more advanced implying the readers will gain something from the magazine that non readers will not have. This creates the sense that they are privileged.

'Upgrade' is also a short two syllable word which makes the name to the point and memorable causing the name to 'stick'.

I choose not to use the other ideas (Download, Listen and Vibe) because i think that the connotations of these names are not as suited to my magazine as 'Upgrade' and therefore would not be as effective.