I have chosen 'Upgrade' for my magazine name. This is because it reflects the idea of evolving and keeping up with the latest trends, which is what the magazine is trying to achieve. This in turn will engage the target audience and tempt them to purchase the magazine as they have the desire to be very current with their music and fashion. The term also suggests the idea of being more advanced implying the readers will gain something from the magazine that non readers will not have. This creates the sense that they are privileged.
'Upgrade' is also a short two syllable word which makes the name to the point and memorable causing the name to 'stick'.
I choose not to use the other ideas (Download, Listen and Vibe) because i think that the connotations of these names are not as suited to my magazine as 'Upgrade' and therefore would not be as effective.
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