Overall I think that my problems page was successful as I used many typical conventions of a successful problems page, for example the layout in columns, a friendly picture of the agony aunt, a slogan, a bold title, subtitles, images and quotes. However I also challenged some of the conventions so that the article would suit the theme of the magazine. I did this by making my target audience both genders, instead of being female orientated, and this is shown through my colour scheme and font. The colour scheme is blue and pink to reflect the target audience and the font is not swirly and feminine, like a typical problems page. Moreover I believe that the fact I challenged this convention makes my problems page unique and stand out as well as more interesting for the readers.
To get feedback on my problems page I questioned a range of people who were the age of the target audience and recorded their answers:
From this I discovered that many of the males from the target audience did not feel the colour scheme was masculine enough and therefore would not be interested in reading the page. To improve this is I would try to use more masculine colours and maybe an alternative colour to pink to reflect the girls, such as a purple, as the pink may be too feminine. Furthermore to improve I think I should use a different software as the second person I questioned said that they felt the page didn't look professional enough as a result of this.
On the other hand my choice of design features such as the font and layout were very successful as the interviewees found that the layout was easy to follow and interesting and the font was suitable for both genders of my target audience.
For my main coursework portfolio I think I need to work on making my work look more professional looking by using more advanced computer software such as adobe indesign. I also need to make my colour schemes more suitable for my target audience and to make sure I do this I will do more market research before designing.
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