The magazine that I am creating is a sixth form magazine so I have decided that the appropraite target audience age range would be 15 to 18 year olds. I have chosen 15 as my youngest age because it is the age just before entering the sixth form and so the magazine can provide useful advice about what life is like in the sixth form and how to prepare for it. The age range increases to 18 because this is the age of the final year of sixth form allowing the magazine to support and advise the whole way through the sixth form. The magazine will also include the issue of the different options people have to go to after sixth form which is a very common concern for the 16 to 18 year olds.
As many sixth form's are mixed gender the target auidence for the magazine will be for both boys and girls. Many of the students of both genders will suffer from uncertainty and want advice during their time at the sixth form, from problems such as making new friends to struggling with the jump from GCSEs to A level which the magazine will deliver.
The people that will be interested and buy this magazine will be those of take their studies seriously and want to make the most of their time at the sixth form. The target audience are not all top grade students, but they work very hard to achieve the best that they can. Furthermore they are able to manage their time effectively to make time for hobbies and not just school work.
House Style
I have decided to call my magazine 'advanced assignment' meaning latest assignment. This is because the words reflect the theme of school and education, echoing the theme of the magazine. Furthermore the use of aliteration is catchy and gives a more fun and relaxed feel to the magazine. The slogan for the magazine will be 'In order to succeed, you must read'. I think this is effective because again it fits the idea of school and studying. It also includes a rhyme which makes it catchy and memorable.
The colour scheme will be a mixture of pinks and dark blues reflecting the concept that the target auidence are both boys and girls. (The pink portraying girls and the dark blue boys). I chose dark blue instead of light blue so that the colour scheme would not be overly feminine.
I have chosen these three fonts as they are not too
masculine or two feminine, making it suitable for the target audience. I will used the third one as the dominant font as it replicates hand writting which can be associated with school and work. 
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